Know Your Competition. Protect Your Edge.

The event will be held in Hebrew.
In today’s hyper-competitive tech environment, founders and GTM leaders are expected to know everything about their market — without crossing legal lines.
So how do you gather competitive intelligence ethically and effectively?
And when it comes to intellectual property, is it really worth the time, cost, and effort?
Join Bereisheet Tech for an intimate evening of practical insights, real-world stories, and candid discussion with founders, operators, investors, and IP experts.

Panel: How to Spy (Legally) on Your Competition
Arnon Sobol
Dima Litvak
Adam Doron

Competitive intelligence is no longer optional. But how do you do it smartly — and legally?
This panel will cover:
Tools and frameworks for competitive research
Reverse engineering messaging and positioning
Understanding pricing and GTM strategy
Leveraging public data, AI, and digital footprints
Ethical boundaries you should never cross
What investors look for when evaluating competitive awareness
Expect tactical insights you can apply the next morning.

Fireside Chat: Is IP Worth the Effort?
Eyal Harari
Ehud (Udi) Hausman
Patents. Trademarks. Defensive filings. Strategic protection.
In this candid fireside chat, we’ll discuss:
When IP is truly strategic vs. cosmetic
How VCs actually evaluate patents
Common mistakes founders make
Timing: when to invest, when to wait
Real examples from Israeli and U.S. startups
Who Should Attend?
Early-stage founders
General Counsels
GTM leaders
Product & strategy executives
Investors
Operators building scalable growth engines

This is an intimate, curated gathering to enable real conversations — not just another large networking event.

Agenda
7:30–7:45 PM – Networking
7:45–8:15 PM – Panel: How to Spy (Legally) on Your Competition
8:30–9:00 PM – Fireside Chat: Is IP Worth the Effort?
9:00–9:30 PM – Networking