Marketing at the Intersection of AI & Fashion with Daydream

Fashion is one of the most visual, taste-driven, and subjective industries out there — so what happens when you bring AI into the mix?
Spoiler: it's not what you think.
Jennifer Koen, Head of Marketing + Comms at Daydream, is pulling back the curtain on how AI is actually being used inside a fashion-forward brand — not in some hypothetical future, but right now. From content creation to campaign strategy to understanding what customers actually want, Jennifer is living at the intersection of creativity and technology every single day.
What You'll Learn
How a real marketing leader is integrating AI into fashion marketing workflows — the wins AND the learning curves
What "AI-powered creativity" actually looks like inside a brand (hint: it's not just generating product descriptions)
How to think about AI as a creative collaborator, not a replacement, in taste-driven industries
The prompts, tools, and strategies Jennifer's team is using to move faster without losing the human touch

Tish Dignam is an Australian-raised, NYC-based futurist, Clarity Coach, and founder of Shapes, a human development company helping founders and leaders build differentiated, deeply human brands in the age of AI. With a background spanning PR, VC-backed startups valued at $1B and $65M, and global leading advertising agencies, she works at the intersection of identity, storytelling, and emerging technology.

Tish advises ambitious professionals on how to sharpen their point of view, communicate with authority, and future-proof their relevance as automation reshapes the digital landscape.
🔗 LinkedIn 🔗 Shapes
About AI Snack Club
AI Snack Club is a community where ambitious women learn AI together through bite-sized prompts and real results. Founded by Monica Abrams, we translate what's happening in the Silicon Valley bubble into actionable lessons for women outside of it. 🧃
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Welcome to Fabrik! We are on a mission to uplift communities and foster serendipitous connections in real life.
Fabrik is a home for communities where everyone has a place to belong. With spaces designed to feel more like your living room than your office, Fabrik’s social spaces are vibrant hubs where people can come together in real life, explore interests, forge meaningful connections, and build a sense of community.
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