Off The Record x International B2B Marketing

🎙️ Off The Record — Roundtable 01: International B2B Marketing

Off The Record is Ammunition's exclusive, invitation-only roundtable series bringing together senior marketers who are shaping the cutting edge of their industries.

Created by marketers, for marketers — each gathering assembles a carefully selected group of peers to stress-test ideas, exchange perspectives, and chart what deserves investment next. The format is built around honest, unfiltered dialogue: what's delivering results, what's falling flat, and where bold bets are being placed.

Over a shared breakfast, lunch, or dinner, participants converge on a single focused topic and let the conversation lead the way.

🤝 What to Expect

• ⏱️ 1.5 hours of focused, around-the-table discussion
• 👥 10–15 senior marketing leaders per session — a trusted peer forum, thoughtfully balanced across seniority and specialisms
• 🎯 One topic that matters — shaped by the real challenges of leading modern marketing, from international expansion to brand reinvention
• 🚫 No presentations. Pure, peer-level exchange
• 🔒 Chatham House Rules — everything shared at the table remains at the table

🌍 Roundtable 01 — International B2B Marketing

Themes on the agenda include:

• 🌐 Global vs. local — where to standardise and where to adapt
• 📍 Market selection — identifying opportunities and setting priorities
• ⚠️ Barriers & risks — practical approaches to overcoming them
• 🏗️ Operating model — structure, roles, and decision-making frameworks
• 📣 Brand vs. demand — balancing both across diverse markets
• 🤝 Global–regional alignment — bridging marketing strategy and local sales execution

🔗 Request your invitation: lu.ma/ytlgm3op