The GrowthKind: Is Your Brand Stifling Your Revenue?

Most brand problems get misdiagnosed.
Leaders see sluggish growth and reach for a rebrand. New name, new logo, new look. Expensive, disruptive - and usually the wrong answer.
The real problem is rarely the identity. It's almost always something deeper. And if you can't spot the difference, you either waste significant budget fixing the wrong thing, or you miss the real issue entirely.
In this session, Rachel Fairley will give you the diagnostic tools to tell the difference.
Rachel is a Brand, Marketing & Experience Consultant and author of "Rebrand Right - how to refresh your brand and marketing to grow your business". She's built this session around six real case studies - different businesses, different symptoms, very different root causes.
You'll hear the situation, make your own diagnosis, then see what was actually going on - the strategy that followed, what mattered most in execution, and what the impact was.
By the end, you'll have a sharper instinct for when brand is genuinely blocking revenue, and what to do about it.