How It Works
How to Sell More Event Tickets Online
Your audience is already here.
Social media ads
People are scrolling for fun — not looking for events
You pay and hope someone notices
Most scroll right past
Somo
Everyone on Somo is looking for something to do
Your event reaches the right people automatically
Always free to list
Market Intelligence — Stockholm
Events this month
1,247
+18% vs last year
Avg. ticket price
289 SEK
Music category
Category demand — last 12 months
JanDec
01
List your event in minutes
Name, date, price, done. Always free — your first event, your hundredth, every event.
- Free forever — no trial, no catch
- Sell tickets or just promote
- Up and running in under 5 minutes
Event Score Preview
84/100
Timing
92
Pricing
78
Competition
71
Demand
94
Strong outlook — Saturday evening has low competition in your category. Consider pricing at 349 SEK for optimal conversion.
02
Know what works before you commit
We track 150,000+ events. That means we know what price gets people to buy, which nights fill up, and when your area is wide open.
- See what similar events charge
- Find the best day and time
- Spot gaps your competitors missed
Competition Radar — This Weekend
Fri 19:00Low
Jazz Night @ Blue Note
Music
Sat 18:00Medium
Wine Tasting @ Systemet
Food & Drink
Sat 20:00High
DJ Set @ Berns
Nightlife
Sat 21:00Low
Comedy Night @ Nalen
Entertainment
Berns DJ Set targets a similar audience. Consider starting 1 hour earlier to avoid overlap.
03
Reach people who are looking right now
Not followers. Not impressions. Real people with the app open, looking for something to do tonight, this weekend, this week.
- Map, search, and recommendations
- People with intent — not casual scrollers
- Your event matched to the right audience
Live Intelligence — Your Event
349 SEK
Your price
312 SEK
Area avg.
+12%
Justified
New competitor: “Acoustic Night” added for Saturday — same time slot
Your last 3 Thursday events averaged 94% capacity — consider adding more
847 users who attended similar events are within push reach
04
Fill the last seats
Event not full yet? Send a push to people who went to similar events. See how your sales compare. Adjust and sell out.
- Push notifications to relevant people
- Live sales compared to similar events
- Spot what's working and what's not
List your event. It's free.
No setup fees. No commitment. Just more people at your event.