Design is changing, but it's definitely not dead

UX Hub is thrilled to welcome you to our next event, hosted at Preply's offices in Barcelona!

Design is changing, but it's definitely not dead
Every AI tool launches ships with a eulogy for design. This talk argues that the hot takes have it backwards: AI has transformed the cost of executing design work, gathering data, analysing it, ideating, prototyping, and even shipping code, but it hasn't touched the part that was always the point. The thinking.
Drawing on how the design team at Preply works with AI day to day, Tim explores the traps waiting inside this new speed: mistaking fluency for intelligence, mistaking a fast answer for the right one, and the recursive slop loop where AI-generated work trains the next generation of AI, raising the floor while quietly lowering the ceiling.
The conclusion is optimistic. Design isn't disappearing, its stages are being redistributed between human and machine. Thinking is the glue between those stages, and choosing what to hand over, and what to hold, is the new craft.

Speaker
Tim Green is a Principal Product Designer at Preply. Originally from Manchester, UK, he began his career in traditional graphic design before transitioning to product design. After living in Berlin and Buenos Aires, he settled in London, where he has been based for the past 15 years. Tim spent nearly a decade at Google helping to launch Android Enterprise, Pixel Watch, and Pixel Tablet. He then moved to the HR SaaS platform Personio to solve complex organizational structure challenges. He is currently the Area Lead for the Growth tribe at Preply, supporting seven teams in creating the best possible onboarding experience for new learners.

Hosts
This event is hosted by Preply, one of the world's leading online language learning platforms, connecting learners with tutors for live, personalized lessons in over 50 languages. Its platform combines smart matching technology