IN PUBLIC: Build a Brand That Wins Customers and Gets Funded

IN PUBLIC: Build a Brand That Wins Customers and Gets Funded
A live brand strategy session. You're not just in the room. You're building alongside. And you leave with everything: playbook, workbook, and frameworks.
The Setup:
Most events talk about what worked. This one puts you in the room while it happens.
IN PUBLIC is a live working session. Not a panel. Not a keynote. We take one real company and build their growth strategy from scratch. In public. With you watching, asking, and contributing.
We work on both sides of growth at once: the brand that wins customers and the story that wins investors. Because the companies that raise and the companies that scale have figured out those aren't two different things. They're the same thing told to two different rooms.
Your best investors are your customers. The founders who figure that out first are the ones who build brands that don't just attract buyers. They attract capital.
Your Guides:
CAMINO5 — Ryan Edwards has led growth strategy for brands behind $1B+ in enterprise value. The brand and visibility lens.
Expert DOJO — Brian Mac Mahon has backed 300+ companies and guided founders through Series A and B. The investor lens.
What You Take Home:
A brand positioning you can use immediately
A funding narrative that makes investors lean in
Frameworks to keep building after the night ends
The Night:
Tonight we work live with Anna Gudmundson, CEO of Sensate (us.getsensate.com). 20+ year tech exec building the future of calm. TIME Best Invention of 2022. $19M+ in lifetime revenue. Sold in 50+ countries. They built the market for stress relief and meditation devices. We'll rebuild their brand positioning together, and in doing so, build yours too.
And we'll share a quick update on Matchbook (matchbookai.com). They went through this process with us before. An AI company making hiring faster for hourly workers. Since working together? They went from stalled to climbing, with new clients and a funding round about to close. Proof the work works.
After, we head to the balcony. Open conversation about brand and founding. No agenda. Just making sure every question gets answered before you leave.
Who This Is For: Founders, operators, and marketing leads who understand that great products don't build great companies. Great brands do.
Details: Tuesday, April 28, 2026 · 6:00 PM Expert DOJO · 395 Santa Monica Pl, Suite 308 · Santa Monica, CA
Limited spots. Small room on purpose.