Reactive PR Masterclass

Kaizen is hosting an in-person roundtable in London exploring how brands can respond to media moments with speed, clarity, and confidence. Led by Marina Plummer, Head of PR, this roundtable will show how to build and execute a reactive PR strategy that holds up.
The morning begins with breakfast and networking, followed by Marina's session, where she will break down how to monitor breaking news and build a response workflow that works. Attendees will then move into the practical mechanics of statement architecture: what to say, how to say it, and what to leave out, alongside the tools and software used by leading PR teams to manage media response in real time.
The discussion is hands-on and highly practical. Expect live examples, peer discussion, and clear actions you can take back into your PR, comms, and brand strategy.
👥 Limited spaces available (only one person per company). Registration is subject to approval.