SESSIONSby DJ Academy & Maxmillianø

Being a good DJ is one thing. Building a world around your music is another.
Join us for an intimate session with Maxmillianø exploring creative direction, artist identity, storytelling and AI workflows for DJs and artists.
In today's music landscape, talent alone is rarely enough. Artists are expected to create a recognizable identity, communicate a clear vision and build a world around their music. This session offers insight into the creative and strategic tools that help artists stand out while staying authentic to their practice.
Drawing from his own work across visual direction, campaigns, storytelling and AI-driven creative processes, Maxmillianø will share practical approaches to:
• Building an artist identity and visual universe
• Creating moodboards and aesthetic direction
• AI image generation workflows
• Social media storytelling and positioning
• Developing a consistent brand language
• Standing out as an independent or underground artist
• Creating professional tech and hospitality riders
Participants are encouraged to bring their laptops, as there will be time for practical exercises, rider building and discussion.
Whether you're just starting out or looking to evolve an existing project, this session is designed to provide both inspiration and practical tools that can be applied immediately.
12 June 2026
18:00–20:00
Limited spots
As capacity is limited, we kindly ask that you cancel your registration if you can no longer attend, so that someone on the waiting list has the opportunity to join.

Presented by DJ Academy.