The Expanding Practice: Rethinking the Path of Architecture

Moderated by Ramona Albert, AIA, this conversation brings together Bassam Komati, AIA,OEAB, Jacob Reidel, AIA and Andre Soluri, AIA, SARA, to discuss the state of the architectural profession today. Architecture is no longer just architecture: firms are expanding their services into research, strategy, development, branding, product design, and beyond. Architects are building careers that move fluidly across disciplines.
The panel will explore how the profession is being redefined, how offices are widening their scope of offerings, and what new paths are emerging for architects today. Central to the conversation is the role of architectural education as well: how the critical thinking, systems-level problem solving and design rigor at the core of architectural training prepare practitioners not only to design buildings but to lead, shape and operate across a far broader landscape of practice.