TruNorth Presents: The Business of Experiential

𝙏𝙝𝙚 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡
𝙃𝙤𝙨𝙩𝙚𝙙 𝘽𝙮 𝙊𝙣𝙚 𝙏𝙞𝙢𝙚𝙨 𝙎𝙦𝙪𝙖𝙧𝙚 𝙉𝙔𝘾
May 7, 2026
The 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 is a premier gathering of brandside marketers, select agency leaders, and industry innovators shaping the future of experiential marketing. Hosted at the top of the iconic 𝙊𝙣𝙚 𝙏𝙞𝙢𝙚𝙨 𝙎𝙦𝙪𝙖𝙧𝙚, (𝙝𝙤𝙢𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙-𝙛𝙖𝙢𝙤𝙪𝙨 𝙉𝙚𝙬 𝙔𝙚𝙖𝙧’𝙨 𝙀𝙫𝙚 𝙗𝙖𝙡𝙡 𝙙𝙧𝙤𝙥) this event brings together decision-makers with real budget authority and a shared commitment to advancing the discipline of experiential.
The program explores the full spectrum of modern experiential marketing, including the most important themes shaping the industry today, such as:
⚫ 𝙏𝙝𝙚 𝙄𝙣𝙩𝙚𝙧𝙨𝙚𝙘𝙩𝙞𝙤𝙣 𝙤𝙛 𝙎𝙥𝙤𝙧𝙩𝙨, 𝙀𝙣𝙩𝙚𝙧𝙩𝙖𝙞𝙣𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡
⚫ 𝙃𝙤𝙬 𝙍𝙚𝙩𝙪𝙧𝙣 𝙤𝙣 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥 (𝙍𝙊𝙍) 𝘿𝙧𝙞𝙫𝙚𝙨 𝙇𝙤𝙣𝙜-𝙏𝙚𝙧𝙢 𝘽𝙧𝙖𝙣𝙙 𝙑𝙖𝙡𝙪𝙚
⚫ 𝘽𝙧𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨 𝙏𝙝𝙖𝙩 𝘽𝙪𝙞𝙡𝙙 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨, 𝙉𝙤𝙩 𝙅𝙪𝙨𝙩 𝘼𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣
⚫ 𝙏𝙝𝙚 𝙍𝙞𝙨𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙀𝙘𝙤𝙣𝙤𝙢𝙮 𝙖𝙣𝙙 (𝙄𝙍𝙇) 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩
⚫ 𝙋𝙧𝙤𝙫𝙞𝙣𝙜 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙍𝙊𝙄
⚫ 𝙏𝙝𝙚 𝙂𝙧𝙤𝙬𝙞𝙣𝙜 𝘾𝙤𝙣𝙫𝙚𝙧𝙜𝙚𝙣𝙘𝙚 𝙤𝙛 𝘼𝙄 𝙬𝙞𝙩𝙝𝙞𝙣 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡
All culminating in a forward-looking view of how experiential marketing continues to evolve as a core driver of modern brand strategy.
The agenda will feature a 𝘾𝙈𝙊-𝙊𝙉𝙇𝙔 panel focused on the strategic importance of experiential within today’s marketing mix—how budgets are shifting, how experiences are driving business outcomes, and why this discipline continues to move closer to the center of brand strategy.
With expert panels, immersive experiences, exclusive tours, and curated networking alongside cocktails and bites, the event is supported by leading partners and sponsors from across the experiential ecosystem including FGPG, Inspira Marketing Group, Expand International, Highmark TechSystems New Tradition, Elevate and more to be announced....
Whether you’re a brandside seasoned experiential leader or looking to elevate your strategy, the 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 offers the insights, connections, and inspiration to help you build smarter, more impactful programs.
𝙒𝙚𝙡𝙘𝙤𝙢𝙚 𝙩𝙤 𝙩𝙝𝙚 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡.

📌 If you are not a brand-side marketer or do not fall into the approved attendee categories, you may still be able to participate as a sponsor.
For sponsorship opportunities, please contact Jeff Fortmann at jeff@trunorthx.com.