Unlocking brand growth with YouTube Shorts creators: a breakfast session for marketers

This event is a high-value breakfast session for influencer, marketing and growth decision makers. Expect an insights-led session focused on the YouTube creator partnerships opportunities for advertisers, with presentations from the team leading Brand Deals at YouTube, experts from SCREENSHOT Media and real case studies from global brands already activating the channel.

*All attendees will receive details on exclusive opportunity on YouTube Brand Deals following the event.

Session agenda:
8:30am | Doors open: coffee, breakfast, networking
9:00am | Welcome & scene-setting: SCREENSHOT CEO
9:05am | Creators are the new Cultural Icons
Rajarshi Lahiri, Head of Creator Partnerships, YouTube UKI
• Where the creator ecosystem is heading on YouTube and what that means for brands right now
• How Shorts is rewriting how creators build audiences on YouTube.
• Short form is no longer just a discovery tool, it's a full content strategy in its own right and what that means for how brands show up.

9:25am | YouTube UKI Partnership Ads: the low down
Izzy Ngo, Strategic Partnerships, YouTube UKI

• Why YouTube is the highest-intent platform for purchase decisions.
• How creators drive lower-funnel behaviour, not just awareness.
• What Partnership Ads are and data on watch-time, search lift, and conversion attribution.
• How brands amplify creator content as paid media.
• The targeting + measurement stack behind it.
9:45am | SCREENSHOT’s guide to building a performance machine
Grace Duncan, Strategy Director, SCREENSHOT Media

• How we brief and select creators differently for performance goals
• The Creator x Content x Performance framework
• Common mistakes brands make when scaling creator spend
10:05am | Brand spotlight: Grace Duncan in conversation with Petra Wartmark, Head of Marketing/Media at WEEKDAY
• Key successes and learnings from the YouTube Shorts opportunity and their approach to the campaign
• What was the KPIs measured and how success was framed
• Key factors in unlocking internal buy-in

10:20am | Closing remarks & Networking