Join Us for a Sweet Evening with Author Joe Grimm! 📚🥤

The New Baltimore Historical Society is thrilled to host an engaging discussion with Author Joe Grimm, who will be sharing insights about his captivating book, The Faygo Book, followed by a book signing!

🗓️ Date: 13 april 19:00 - 21:00
📍 Location: Civic Club, 36551 Main Street, New Baltimore, MI

🔍 About the Book:
After developing a considerable curiosity while working on Coney Detroit with Katherine Yung (Wayne State University Press, 2012), Joe Grimm penned The Faygo Book. An established journalism professor at Michigan State University, and a seasoned veteran of the Detroit Free Press, he delves into the colorful history of Faygo, a beloved soft drink company that has been a part of Detroit’s culture since 1907.

🍭 Faygo’s Journey:
Discover the fascinating story of Faygo, which began over a century ago with two Russian immigrant brothers, Ben and Perry Feigenson, who transformed their baking business into a pop sensation. With just pots, pails, hoses, and a horse-drawn wagon, their journey through economic turmoil—from the 1907 financial meltdown to the Great Depression—demonstrates their unwavering determination to succeed.

📈 Legacy and Innovation:
Learn how Faygo remained the last standing bottler in Detroit’s “pop alley,” thanks to their innovative flavors and nostalgic advertising. With a strong commitment to quality and community, and a history of local employment, Faygo has woven itself into the fabric of Detroit life.

💫 Join the Discussion:
Come share in the fond memories and stories that will delight both Detroiters and Faygo enthusiasts alike. Don’t miss this chance to get your copy signed and connect with a key figure in Michigan’s cultural heritage!

👉 More Information on Facebook Event
💌 For any inquiries, reach out to us via email!