How To Get Your First 1000 Customers: A Zero To One Hands-On Workshop (15 Person Limit)

Traction is the only metric that matters. This time, you're paying for it.
The last time we ran this workshop, it sold out fast and founders walked out with real work done. Not slides. Not a framework to "implement later." Actual outreach sequences. Actual channel strategy. Actual next steps.
This time it's paid. Here's why that's a good thing.
Paid means committed founders in the room. No tourists. No note-takers who disappear. Just people serious enough to show up with a laptop and leave with something that moves the needle this week.
Building a great product is only half the battle; getting people to actually use it is where most startups die. After going through YC with Humoniq in S25 and driving the early traction needed to secure our $8.5m round, I’m sharing the exact, unscalable playbook we used to get off the ground.
I’ll share:
The "Do Things That Don't Scale" Reality: What growth hackers won't tell you about acquiring your first 100 users.
The Zero-to-One Arsenal: Over 20 battle-tested cold outreach scripts, DM templates, and landing page frameworks.
Where They Hide: How to find and infiltrate the highly specific communities where your ideal customers are already hanging out.
The Conversion Playbook: How to turn a cold lead into an early adopter, and an early adopter into a vocal evangelist.
Bring your computers, landing pages, and outreach drafts. This is a hands-on workshop. At most, I will be speaking for the first 20 minutes to lay out the framework. After that, we are rolling up our sleeves and building your early growth engine together. You will leave this room with a concrete plan to hit 1,000 users.
What you get when you register:
The No BS Startup Guide ($179). Free. All of it.
Over 10,000 founders have downloaded this guide. It covers idea validation, customer discovery, early fundraising, and your first 90 days of growth. It's the foundation everything in this workshop builds on. Yours the moment you sign up.
You're not paying for a lecture. You're paying for 2 hours of focused work with someone who has done this at the pre-seed stage and helped 500+ founders do the same. The guide alone is worth the price of admission.
I’m a 3x founder, operator, and executive coach working at the intersection of leadership psychology, AI systems, and company building. I’ve launched four agentic AI products generating over $1M in revenue and most recently served as Fractional COO and first employee at Humoniq (YC S25), helping raise an $8.5M seed. I’ve coached 500+ founders and executives, mentored through programs like Intel Ignite Startup Montreal and Nucleate, and I’m currently writing The Primal Trap, a book about how primitive human psychology quietly shapes leadership and organizational success. Earlier, I built and led Customer Success at Nylas through its $140M Series C and later rebuilt and relaunched the CPG brand Hot Date Kitchen after a shutdown.

This gathering is hosted in Fabrik, my favorite community!