The Substack Edit: How to launch a substack for your business

A collaboration with Soho Works
I’ve grown my Substack to over 1,000 subscribers, monetised the platform, and was ranked #23 Rising in Education.
But more importantly, it’s become one of the most valuable tools in my business.

We’re moving away from rented platforms and algorithm dependency, toward owned audiences, newsletters, and community-led growth.
Substack has quietly become one of the fastest-growing corners of the creator economy, a space where people are building direct, trusted relationships with their audience.

For me, Substack became the place where I:
→ Found my voice as a founder
→ Sharpened my point of view
→ Attracted clients, opportunities, and community
And now, I want to show you how to do the same, in a way that actually works for your business.

This is a working session
We’ll be learning and doing in real time, so you don’t just leave inspired, you leave with something tangible.
In this session, we’ll cover:
How to position your Substack as an extension of your business (not just a newsletter)
What to actually write about — and how to find your edge + point of view
How to grow your audience with intention (not noise)
Monetisation — when to do it, how to do it, and what actually works

About Shapes
Shapes is an ecosystem helping conscious founders, creators, and leaders articulate who they are, what they do, and how they create value, with clarity, confidence, and human connection.
About Tish
Hello I'm Tish! I'm a futurist, Clarity Coach and the founder of SHAPES. My background is in the VC backed start-up space and agency world working in tech, lifestyle, wellness, fashion and beauty categories.
You can learn more about me on my website, 🤳 follow me on IG, TikTok and 💌 subscribe to my Substack (#23 rising in Education)